Local Businesses

How to Beat Your Competitor’s SEO

December 9, 2021
by William Carvell

Any digital marketing strategy is going to focus on how to be competitor’s SEO. With the right SEO strategies, you can complete a competitor analysis to see where your competitors rank in order to beat the competitors SEO. This is the best way to beat your competition and help grow your business into one that is more successful. By reading on, you can learn the best approaches for how to beat your competition’s SEO.

SEO Competitor Analysis

In order to beat the competition, you need to do a competitor analysis. Do your research to learn more about their strategies to know how you can beat them. Part of this approach focuses on monitoring your competitors to see what they are doing and what works for them, as well as what doesn’t work for them. Do they focus on different keywords than they do? Search through their website to see what type of content they create, the keywords that they target, and focus on the various parts of their website. 

Be sure that you never exactly copy their content, but you can learn a lot from them about the best and worst approaches.

How do you perform an SEO competitor analysis? Every industry and business have their own process, which should factor in things like your target customers, the specific niche that you are in, and what your specific business goals are. To perform a competitor analysis, there are some things that you should consider. 

Who is Your Competition?

In order to do a proper SEO competitor analysis, you really need to know exactly who your competition is. You may think that you know who your competition is, but you need to really see who your SEO competition is. This is an important distinction to make because just because someone is your competition within your industry, that doesn’t necessarily mean that they are your SEO competitor. 

To find your SEO competition, you need to see which businesses are using the same keywords that you target for your website. For instance, a sporting goods company may also end up competing against sport channel websites. The goal is to ensure that your SEO ranks higher than your SEO competition. Once you have narrowed down who your competition is, it can make this process easier for you in the future.

Keyword Analysis

It’s also important to perform a competition keyword analysis. There are a few elements of this to understand:

  • Identify the keywords that your competition ranks for, but that you don’t.
  • Identifying keywords that you and your competition are failing to use.
  • Difficulty of ranking for various keywords.

Focusing on your competition’s pages, you need to see which pages rank higher for specific keywords. Then, start analyzing the various factors about those pages including domain/page authority, the web traffic, and other similar metrics. These are important factors to look at because this is what gives them higher search engine results page (SERP) rankings.  

Content Analysis

Content analysis is important to look at because you want to see the quality of the content they have on their website. How well does the content meet the intent of the reader? How relevant is the content to the website? These are important things to look at because Google wants content to be original, authentic, and actually useful to the user. These questions can help you determine the quality of the content and how well your content compares. You can take this information to see where you can improve upon their content to create more value for the reader.

Create Quality Content That Customers Want

Content is a major part of any SEO strategy. SEO campaigns are meant to increase traffic to your website, so focusing on content marketing can be a great way to do this. By blogging, you can create consistently relevant and fresh content that will boost your SEO. Plus, blogs allow you to use both long-tail keywords and short-tail keywords to boost your SEO. Be sure that you are creating content that is relevant to your customers.

Keep On Top of SEO Trends

In order to rank highly on search engines, you need to be up to date with all of the search engine optimization trends. SEO is an industry that is constantly changing, which makes it especially important for you to keep up with the latest SEO news. Once you notice any major changes, start using these new approaches right away. This could give you the competitive edge over the competition. 

Ranking higher on the SEO rankings is important because 75% of users will not scroll to other pages of search results. If your competition ranks higher than you, then you will miss out on a potential customer. 

Backlink Profiles of the Competition

Did you know that about 55% of pages don’t have any backlinks? This means that you may be able to get an advantage over your competition by having backlinks to your website and content. Having backlinks can be a great advantage, especially if they don’t have any backlink profiles. If they do, monitoring them can be very important. 

Monitoring the backlink profiles of your competition can be important because once you notice a change, you may find that there’s a good reason for it. SEO changes may not always be publicized on forums or SEO news links. Sometimes SEO experts get lucky and just find something that works for them. That’s why monitoring their pages and looking for these changes can help you.

Focus on Your Online Reputation

Your online reputation determines how much potential customers trust you. Reputation management can be a major component of digital marketing strategies, so you should make this a priority, especially to get a better reputation than your competition.


The best way to beat the competition is to do your research into the competition and their approaches to SEO. You can learn a lot about the best SEO strategy for your business, which can be especially helpful when you are just starting out. 

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