Web Design / SEO Agencies

The New Year Roundup: The Best Local SEO Practices for 2022

December 9, 2021
by William Carvell

Search Engine Optimization (SEO) has existed since the beginning of search engines and will continue to exist in the future! As Google's dominance in local searches grows, local businesses are increasingly relying on SEO. Read on as we go over the different ways to optimize your website for local SEO. 

Optimize Your Header with Keywords

This is one of the simplest ways to begin with search engine optimization. Keep in mind that if you want to properly optimize your site, you'll need to hire an SEO specialist (and possibly a programmer). You can find a local search engine optimization firm here. If your budget is limited, make sure that all of your keywords are included in header tags. 


Give Access to Reviews 

You will lose out if you do not have reviews. Consumers are willing to make purchases from businesses with three or more stars. Despite this, roughly half of businesses seek Yelp or other popular review sites. 


Improve Your Imagery 

Keep your entries up to date to improve your search engine ranking. One of the factors used by search engines to determine a website's authority on a subject is the frequency with which it is updated. 


Update Content Entries

If you already have a website, make sure to keep it up to date with new content. Google favors websites that are active and up to date. According to CoRepo's research, this includes avoiding expired pages. Google will give your web pages more weight if they have recently been visited. 


Use Only Quality Links 

One of the simplest ways to improve your local search results is to increase the number of relevant quality links. This is significant because Google has stated that websites that attempt to game the system will be penalized. As a result, when developing link-building strategies for your website, you want links from high-quality websites. 

Promote Your Google My Business

Local SEO is complicated, but Google My Business is one of the most important components. You can include a wide range of information, such as descriptions and contact information, as well as specialties and images. Go to Google My Business and follow the steps below: #1. 


Remove Passive Listings

Local directories are essential for local search in every industry. There is no reason to list your company on low-quality directories if it is legitimate and has a functional website. You can strengthen your reputation and maintain control over how potential customers learn about your company by removing low-quality listings. Whitespark Local Citation Finder is recommended for manual citation cleanup across multiple sites. 


Verify Your Location On Google Maps

According to many experts, Google's local search algorithm is a reputation algorithm. When a user searches for a local business, Google looks at its presence across multiple platforms. The search engine considers your Google My Business page to be an important ranking factor. 


Examine Google Mobile Search Results Regularly

Local businesses should review their Google My Business page at least once a month. You can keep track of not only your own ratings and reviews, but also those of other companies in your industry that may have an impact on the performance of your website.

Conclusion

While there are many ways to improve the ranking of the website, the fast-paced environment of the digital age means that we have to keep adapting to change. Today, one of the best ways to improve your search engine rankings is to ensure that your business has a strategy in place to attract and convert customers from the search engines. Simply keep these best practices in mind and you shall see improvement in your local SEO results!



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